In accordance with implementation of the Personal Data Protection Act 2010 (hereinafter referred to as the “PDPA”), which regulates the processing of personal data in Malaysian commercial transactions Perusahaan Otomobil Kedua Sdn Bhd (054795-V) and its related companies (hereinafter referred to as “Perodua”, “our”, “us” or “we”) is committed to comply with the PDPA and to protect your personal data. This notice explains how we collect and handle your personal data in accordance with the law. For the purpose of this written notice, the terms “personal data” and “processing” shall have the meaning prescribed in the PDPA. Please note that we may amend this notice at any time without prior notice given specifically to you and will notify you of any such amendment via our website.

1. This written notice serves to inform you that your personal data is being processed by or on behalf of us.
2. Your personal data processed by us shall include your name and/or nick name*, identification card number*, date of birth*, gender*, race*, occupation*, marital status*, address*, phone number*, email address*, family details*, car details including car maker, vehicle registration number, road tax expiry date and insurance expiry date*, comments, and any other relevant information in relation to the UFirst (“Program”)
3. We are processing your personal data, including any additional information you may subsequently provide, for the following purposes (“Purposes”):
  1. To process your Membership application;
  2. To process and deliver the Membership card to you (if any);
  3. To operate your account;
  4. To communicate with you;
  5. To provide services to you;
  6. To facilitate access to and use of the UFirst website and mobile apps;
  7. To process and update your transactions records;
  8. To monitor your spending information;
  9. To respond to your inquiries;
  10. To fulfill your request including redemption request;
  11. To administer your participation in contests;
  12. To conduct surveys and internal activities ;
  13. For market surveys, customer satisfaction survey and trend analysis survey;
  14. To provide information about activities of UFirst and benefits and/or promotion in relation to UFirst from Perodua and/or its business partners ;
  15. For the purpose of our Corporate Governance;
  16. Other legitimate business activities and promotion of Perodua.
4. Your personal data is and will be collected from you and/or from the information you have provided and/or will provide to us.
5. You may, after the submission of your data to us, access and request for correction of your personal data and contact us from Monday to Friday (9.00 am - 5.00 pm, excluding public holidays) with any enquiries or complaints in respect of your personal data as per details below:
Designation of the contact person: Muhammad Abdah Bin Pakhalan (Executive)
Zawinnur Binti Zaini (Executive)
Khairul Izani Bin Idris (Executive)
Phone number: 03-60928888 / 03-6733 8888 (ext:3605 / 3274 / 5487)
Fax number: 03-6733 0463
Mailing address: Customer Management & Loyalty Marketing Division
Perodua Sales Sdn Bhd Sungai Choh,
Locked Bag 226, 48009 Rawang,
Selangor Darul Ehsan
Email address: ufirst@perodua.com.my
General care line : 1800-88-6600

In accordance with the PDPA:

  1. We may charge a fee for processing your membership application; and
  2. We may charge a fee for membership card issuance fee (card processing and postage); and
  3. We may charge a fee for processing your request for access or correction; and
  4. We may refuse to comply with your request for access or correction to your personal data.
6. Your personal data may be disclosed to the relevant third parties including but not limited to our parent company, subsidiaries, related and/or associated company, licensees, governmental and/or quasi-governmental departments and/or agencies, regulatory and/or statutory bodies, business partners and/or service providers for any of the above Purposes or any other purpose for which your personal data was to be disclosed at the time of its collection or any other purpose directly related to any of the above Purposes.
7. It is obligatory that you supply us with the personal data marked with an asterisk in paragraph 2 above to be used for the Purposes listed in paragraph 3.
8. If you fail to supply to us the above personal data, we may not be able to process your personal data for any of the above Purposes.
9. Subject to the details in Paragraph 6, your personal data may be transferred to a place outside Malaysia
10. You are responsible for ensuring that the personal data you provide us is accurate, complete and not misleading and that such personal data is kept up to date.
11. If you give us personal data and/or any car relevant information and/or any information about another person, you must first confirm that he/she has appointed you to act for him/her, to consent to the processing of his/her personal data and to receive on his/her behalf any data protection notices.
12 In the event of any inconsistency between the English version and the Bahasa Malaysia version of this notice, the English version shall prevail over the Bahasa Malaysia version.